The Times has a sprawling article on Acer in its Sunday business section that’s worth a skim. The somewhat glowing piece traces Acer’s ascent up the computer value chain as it made the successful shift from OEM to brand-name seller of consumer laptops. The article credits Acer’s aggressive move into netbooks for helping to power its recent market share gains during the global recession.
The article also places Acer’s reinvention in the context of the larger transformation of Taiwan into a major tech manufacturing, and now, marketing hub that has spawned scores of successful consumer tech companies such as Prime View International and ASUSTeK.
Read the full story here.
